Microsoft sees no immediate return on Zune player

Microsoft does not expect an immediate return on its outlay for its upcoming "Zune" media player, predicting a three- to five-year investment period for the new device.

"It is something that is going to take time," Robbie Bach, president of Microsoft's entertainment and devices division, said at Microsoft's annual analyst meeting.

"This is not a six-month investment time horizon," he said, adding that it may take three, four or five years to succeed.

Comments

[zune scene]

Sounds similar to the xbox strategy. It will work if they have patience and dont give up.