First Month of Zune Sales? 9% of the HD Based MP3 Players!

No bad for an intro! Considering the crowded market the Zune had too jumped in, 9% is very good. Ok, there is the astronomically huge marketing campaign that goes with it but the Zune only have one model at this time.

“Although Microsoft didn't release the Zune until more than halfway through November, the company was the second-leading manufacturer of hard disk drive-based media players, capturing 9 percent of the

U.S.

retail market, according to NPD. Including both flash memory and hard disk drive players, Microsoft came in fourth, with 1.9 percent of the market.”

“The company's much-hyped entree into the MP3 player market appeared to have little effect on industry leader Apple. Although Apple's share of the hard drive market fell to 82.7 percent from 86.8 percent a year ago, its share of the overall market came in at 62.2 percent, essentially even with the 63 percent it posted a year ago.”[silliconvalley]

I still believe though that we have to wait at least 6 months to make a fair judgment on the sales potential of the Microsoft Zune MP3 Player.