3 Plays/3 Days Questioned by Microsoft
Microsoft heard your complaints about the limitations of the Zune sharing. The three days or three plays, whichever comes first, associated to the Zune sharing as been highly criticize since Microsoft announced the Zune last year. What brought even more frustration among Zune users is that restriction is present regardless of whether the song is copyrighted or not.
But in an interview with Cron, Bryan Lee, corporate vice-president for Microsoft’s entertainment business, said a meeting is coming up soon between executives of the music industry and at Microsoft, those restrictions will be up for review.
"We went to them when we started up with the Zune and said, 'We can do this to you, or we can do this with you. We want to do it with you,'" Lee said.
The meeting was supposed to take place "some time after the holidays," he said.
"We're looking for the sweet spot" between content restrictions and consumer convenience, Lee said.
Lee said Microsoft is aware of the criticism leveled at the Zune, much of which has centered around its Digital Rights Management scheme and the fact that its Wi-Fi feature can only talk to other Zunes.
He said many of the compromises made with the Zune's features, such as that the 3 day/3 play limits are even placed on non-copyrighted songs, are the result of trying to keep the product simple.