Universal and Sony Don’t Like Zune to Zune Sharing
There is a lot of testing going on at Zunerama and ZuneThoughts about songs that can or cannot be shared when purchased or acquired through the ZunePass. Both sites are coming with numbers of around 40% of songs that “can’t” be shared from Zune to Zune. This is an important number considering that on of the key highlight of the Zune marketing is based on sharing and Wifi. Indeed, the Wireless device inside the Zune can only be used for sharing.
We wanted to know from what record label those artists are associated with. We were surprised to find that Universal, who signed an aggressive deal with Microsoft by grabbing a royalty for each Zune sold, does have a lot of artists cut in the “Zune sharing prohibited” list. Sony Music is also limiting the Zune sharing for a few of their artists.
Here’s what we found from the 50 songs tested by Zunerama:
Universal Music Group
- Prohibited Zune Sharing: Gwen Stefani, Snow Patrol, Eminem, Blue October, JoJo, Jay-Z;
- Accepted Zune Sharing: Nickelback, Nelly Furtado and Maria Careh;
- Prohibited Zune Sharing: Beyonce, Weird Al Yankovic (not sure if song is from Sony) and Ciara;
- Accepted Zune Sharing: Shakira, Wyclef Jean, The Fray, Christina Aguilera, John Mayer and Brad Paisley;
We can’t really make statistics from this brief analysis, but clearly the price paid by Microsoft and the Zune buyers is still not enough to satisfy record labels. When I hear that that Microsoft is going to re-question the 3 days/3 plays DRM scheme with record labels, I don’t believe they will get any better than what we already have.
DRMs as we know them are not going to survive; everyone knows that and even Bill Gates said it. Record labels are still complaining about online piracy but are constantly pushing the users to a point where they are just defending themselves and are given them arguments to morally justify the illegal piracy.