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A Fifth Color for the Zune is Coming in May! Orange Zune?

Posted by Stephane Dion

Orangezune2A new marketing campaign is coming next May with the release of the Pink Zune. But wait, that not all! Jason Reindorp, Zune’s Marketing Director, said Microsoft will release another vibrant color. Jason Reindorp did not say what color we should expect but my guess is an orange Zune. What do you think? It could also be a blue Zune or a green Zune. After the brown and the pink, any color is a good guess!

The new marketing campaign will be focus on strength and differentiators of the Zune like the large screen, the wireless sharing and the ability to customize the home screen.

Microsoft didn't disclose the cost of the campaign but says it will be enough to get the Zune noticed. "It is not as much as the launch spend, but it is still a good sum," says Reindorp.

This is an appetizer to new features and a flash Zune that will be available this fall.

Those good news is going to give the Zune hype a boost!

Source [via]


Comments

Travis O

I really think they should release the orange...it has obviously been a popular color with the limited edition zunes...a full release would be great. I have the brown zune, which IMO is the best color, and I would still be envious of the orange...

bill

There was some buzz way back when the Marketplace software was released that embedded in the program were some ready-made icons for different colored models. One of them was purple, so I'm going with that.

Giant-Sheep

Green would go well with the Xbox :/

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