New Zune Advertising Campaign

It looks like the new Zune advertising campaign promised by Microsoft for May is already surfacing on the Internet (or I just missed this one before!)

Microsoft said the new campaign would focus more on the strengths of the Zune and less on the "welcome to the social" tag line. In fact, the tag line is completely gone! The video presents the different aspect of the Zune like the big screen, the built-in radio receiver and the double shot effect.

Have you seen this ad before? Do you like it? Is this enough to boost Zune's sales?

Comments

[Bob Spencer]

It says

/* Site temporarly unavailable */
When I try and watch...

:<

[Stephane]

Refresh the link in your browser or copy/paste the link I added. The ad does not like referers from external sites!

[club]

Sorry, but these videos have been available on many web sites since Nov 14th 2006 :(

[Travis O]

I watch adult swim on cartoon network alot and have been seeing more zune ads, but they still look like the ones we have been seeing since the beginning...hopefully they'll come up with something cool for this second round...

[Eric]

I agree, Microsoft definatley needs some new marketing strategies. What they're doing now is barely bringing in any sales. What they SHOULD do is completely drown the public with advertisements (like Apple does), not just air a few commercials here and there.

[Bryce]

I just saw this ad. I find it attracting, yet to increase Zune sales, I believe the following should be done:

1. Release more colors. Microsoft's business model is the top-down approach: tell the user what to run/buy. Following this idea, they released only 3 colors initial. With the release of the pink, they have already sold _many_ on Amazon. If they were to release an "update" of oh say 5 more colors, their sales would increase as people see more of what they like.

2. Increase the promotions. The "initial 200" promoters who Microsoft used should be increased to 2000. Zune is a product which is a direct challenge to the Apple world. Aggressively promote the item and sales will increase.

3. Increase the hard drive. As of now, I can mod my Zune to be 100 gigabyte. If Microsoft release a 30, 60, 80, and 100 gigabyte Zune, their profits would greatly increase as people found one which is most suited to their needs.

4. Increase update speeds. Although Microsoft is doing a remarkably excellent job (in my opinion) at updates, they need to speed it up. If a new product/color were released every week or two, sales would skyrocket.

I own a Zune. I am a consumer American. If I were to see more colors/variants of the Zune, I'd probably be broke from buying them all.