Delivered by FeedBurner

05
OCT

Do we say “Zune 80” or “Zune 80GB”?

Posted by Stephane Dion

Zune_80_or_zune_80gb It looks like there’s a bit of confusion on the web around the new Zune player names. Do we call them Zune 30, 80, 4 and 8 or Zune 30B, Zune 80GB, 4GB and 8GB?

If you read the official Microsoft press release, the official names seem to be the “GB” versions. But when we listen to interviews or read the Zuneinsider blog, for example, the “GB” is skipped.

Having to write for this blog, I wanted to know how I should write the product names! I contacted Kristin from the “Zune press team” and here’s the answer I had:

“Can totally understand the confusion, and actually, both are correct. In conversation, we only call the devices Zune 80, Zune 8 and Zune 4, but in print, you can choose to add the “GB” or not.”

Personally, I think that it sounds better without the “GB” and it gives the Zune more “personality”.  But from a mass market standpoint, adding the “GB” will help the customer to understand what he will get from a specific model.

Which one do you prefer? Do you like how they called the Zunes now?


Comments

kevo777

Definetly no "GB". It does add a touch of personality.

Crystal3

Why not just call it a "Z30","Z80", "Z4" or "Z8"?

Adam K

I agree about the personality bit, plus the people who care enough know that they refer to the number of Gigabytes, whereas the mass-market probably won't use the numbers at all.

What I'm concerned about is the next version, where they can hopefully make a better name than Zune or Zune 4. For us Zune blogger types, it's not a big deal to discuss "4, 8, 80," etc, but the mass market consumer prefers to call it a "Nano", and not an "Apple iPod Nano with 4 Gigabytes of flash memory". Similarly, I've noticed that an iPod, no matter the generation or memory capacity, gets referred to as an iPod. We'll see how this goes.

The comments to this entry are closed.