Los Tigres Aman El Zune

Microsoft is clearly marketing their Zune towards the Latino demographic here in the US.  Here's the latest from Reuters:

In an unusual branding move between a digital retailer and a regional Mexican act, Los Tigres del Norte is launching its new album, "Raices," in partnership with Zune and MSN Latino.

The campaign before the Fonovisa album's March 4 release has the norteno icon advertising its exclusive track for Zune, "Lloraras," in radio spots in New York and Los Angeles. The band has been heavily featured across Zune Marketplace this month and will get similar treatment on MSN Latino as its artist of the month for March. Video interviews with the group will be placed on MSN Latino's home page and entertainment and sports channels, with links to purchase the album.

   

This of course follows on the heels of the Wisin and Yandel branded device.  Reportedly, Latinos only bought a small percentage of their music digitally last year, and they're working to increase the percentage that would ditch their CD's.  No word yet on the Zune 80: La Bamba Edition which should be coming out any day now at this rate.