Zune L.A.

Zune is going to rage California style in the not too distant future.  Rather than more traditional marketing events, the Zune team has leased some space in Los Angeles.  The property is well suited to an impromptu dance event, and not what one would expect from Microsoft.  Here's the idea:

The chic crowd would rather attend an event at a temporary space that feels more like a gallery. Beverage companies and lifestyle marketers have played to that audience, marrying their brands to sleek nights with slick music (most notably at the temporary pop-up Stoli Hotel "club" in Hollywood last year). And now Microsoft is upping the ante.

Apparently at night the office space rolls up, and the three level industrial looking area becomes one big Zune party.  The goal is for it to be "one big clubhouse for the creative community of LA."  The good news is that more events are planned, and they are DJ'd using a Zune (what else?).  However, before you pack your bags, be aware that it's an invitation only affair.  Seriously, I think my Zune 80 should be my admission ticket, right?