Can Microsoft Buy Cool For Zune?

As much as I like the Zune player, I can fully admit that they've done a lousy job marketing it.  While Apple incessantly advertises on television shows that younger folks flock to, like "Gossip Girl" and "90210" currently, I have yet to see an ad for any Zune player on TV- ever.  Clearly this is a missed opportunity because without the right marketing campaign, the Zune product line will never succeed in gaining market share.

At any rate, my personal opinion aside, apparently Microsoft has come to a similar conclusion, and has hired a new advertising company for the Zune line.  Taking the responsibility of getting the word out will be Crispin Porter & Bogusky.  These folks will take on managing the $41 million of marketing media that Microsoft threw into Zune last year.  Hopefully, Microsoft's music player, a worthy competitor to any other music player on the market, will finally get a piece of the elusive "cool factor" that has eluded them thus far.  Can I recommend some product placement among the elite NYC teens on "Gossip Girl?"

Comments

[John]

well they haven't made any huge changes to the zune in over a year that truely surpasses the ipod.

FM radio, it's a nice add on. Games, Ipod touch has plenty good ones (not just 2).Video screen, it's an equal to the touch/phone now. Memory, LOL like Zune can beat Ipod in that (160 freaken gigs).

the only way Zune can beat the Ipod is if they create a touch competitor or at least have all the gadgets the Touch has (web browser, custom app store, or some sort of touch technology.)

[anonymous]

Yeah my sis in the US always said Apple advertises so much everywhere in the US...on roadside huge hoardings, TV ads, everywhere whereas MS does not but I never believed it.