New Zune Advertising Campaign

No sooner does Crispin get the go ahead to remake the Zune ads to try and ratchet up the cool factor (not to mention the Zune price cuts), but we're already seeing the theme of the new advertising.  Hey, around here we all knew that the Zune is the way to go, however, I have to say that the marketing was underselling the product IMHO.  This new ad campaign is showing off the Zune as a "Music Discovery Machine," and invite folks to download the new 3rd gen software (which I have installing as I type this, gotta love dual core processors)!  With the social aspect of the Zune one of the main selling point, I'm glad to see that they are finally doing a better job of getting the message out.