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03
JUL

Microsoft confirms the ad agency that will be promoting project "pink"

Posted by Robert Nelson

Zune_cellphone
It was a few months back when we first saw reports that Microsoft was looking for an ad agency to promote the "pink" project. Well the good news is, that agency has recently been chosen.

According to a recent article over on AdWeek;

"The Office shift follows a pitch for a new Microsoft mobile offering won by McCann's T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink."

Unfortunately, this really just serves as a little more evidence that, despite their denial, Microsoft really is working on a mobile device with the codename of "pink." It does not mean that we are going to learn anything new just yet, but hopefully that will change with some time. In the meantime, for those that want such a device, there is still a little hope of that fabled Zune-Phone coming to market.

[AdWeek via SlashGear]


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